My work has received accolades from Digiday, the Shorty Awards and The Drum.
I am currently platform editor, visual storytelling at The Wall Street Journal.
Before that, I was distribution editor at Insider, where I collaborated with journalists across the newsroom to bring Insider's industry-leading news reporting to millions of people every month via social media, editorial partnerships and cross-platform push alerts. I produced the top-performing Twitter thread for nine out of 12 months in 2021, and helped increase visits to our app by 548% in nine months. I hired, onboarded and mentored junior staff members, fostering their development in journalism, social media and beyond.
At NowThis, I was a founding editor of the brand's first TikTok account, growing it to 1.4M followers in seven months. Digiday interviewed me about NowThis' unprecedented success on TikTok and our work was featured on CNN.com. Prior to that, I helped double NowThis' already substantial audience on Snapchat Discover, growing it from 1M to 2M daily viewers in one year.
As an independent content creator, I built a personal social media following of over 50,000 in four months and drew more than 500,000 views to my YouTube channel in a single month.
Prior to NowThis, I contributed to The Daily Beast, The Verge and Gizmodo as a freelance journalist. My original reporting on internet culture and politics was cited in The New York Times and The Washington Post.
I am originally from Ireland, where I was a journalist for the country's best-selling newspaper, the Irish Independent. I graduated with a Master's in Journalism from Dublin City University, where I was awarded the Veronica Guerin Memorial Scholarship.
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